World Title Race Campaign

In 2019, both the Men's and Women's World Title Race came down to the final competitions in Maui and Oahu. Our campaigns ran for a month prior to each event, preparing the audience for these final moments.

At the Billabong Pipe Masters, there were five Title contenders, and the race came down to the last wave in the last heat between Italo Ferreira and Gabriel Medina. These athletes' faces became an integral part of this campaign.

Every Heat is History

The line that ran throughout the entire campaign, shortly becoming something even the athletes would say, on and off camera, when discussing these soon to be historical events with so much at stake.

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